top of page
Chevy Game Time
"Own the Super Bowl"
That was the brief from the CMO of Chevrolet. So we created Chevy Game Time—a live second-screen experience during Super Bowl XLVI. We built an app designed to interact with the broadcast and our commercials in real-time, while also hijacking viewers' attention during competitor ads by giving people a real reason to engage with Chevy throughout the entire game, on multiple screens.
The Case Study
bottom of page