GOOGLE: Pride 2017
In 2017, the LGTBQ+ community needed visible and vocal allies more than ever. So we did what Google does best: making information useful and accessible when and where it's needed, while also affirming our values by taking a strong stance on equality.
We created #ShowUp, a platform that provided information and inspiration so people could stand visibly and in solidarity with the LGBTQ+ community by showing up at Pride parades, marches, rallies and festivals, when searching for Pride events near them.
We also partnered with non-profits (PFLAG, GLSEN and Center Link) to feature 612 of their local chapters to further increase reach in areas where Pride events weren't accessible.
Pride Across America
Lastly, over the course of Pride Month, we captured 38 beautiful personal stories from parades and festivals across the country, creating a powerful portrait of how America showed up for Pride. Here are just a few of those stories.