GOOGLE: A CODA Story
For the 93rd Academy Awards, we set out to tell stories that would bring the best of Google’s helpfulness to life, during a time where people were relying on accessible technology in more and new ways than ever.
Staying close.
In 2021 the world was still learning how to live in the mid-pandemic reality of social and physical distance, which made accessibility issues more profound and communication increasingly challenging for those in the deaf and hard-of-hearing communities.
We had the honor of telling the true story of our fellow Googler, Tony Lee and his family, who, during a difficult year apart, found new ways to stay close.
Making history alongside those making history.
2021 was a landmark year for disability representation at the Academy Awards, with three disability- and Deaf-centered films nominated. In a magical moment of serendipity (and media planning), we launched A CODA Story in the moments after The Sound of Metal took home their Oscar for Best Sound.
To reinforce the importance of — and our commitment to — accessible tech, we partnered with ABC and the Academy of Arts and Sciences to sponsor ASL interpreters, closed captions and, for the first time ever, audio descriptions for the show’s blind and low vision viewers, making that night the most-accessible Oscars event in the show's 93-year history.
Awards + Recognition
2022 D&AD Awards
Gold Pencil – Inclusive Product Design
Wood Pencil – Film / Commercials
2022 Webbys Winner
Best Music Supervision
2022 Webbys People's Voice Winner
Branded Content
2022 Art Directors Club
Gold: In-House: Design for Good
Silver – In-House: Advertising / Television / Film / Online Video
Bronze – In-House: Motion / Film Craft / Editing
Bronze – In-House: Integrated / Series
2021 Anthem Awards
Gold – Responsible Technology Campaign
Gold – Responsible Technology Special Projects
Gold – Responsible Technology Innovation
AdColor
2021 Ad of the Year Nominee